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Our Story

Our Love of Cheesecake

And I Like It™ crafts the most decadent single-serve cheesecake cups you’ll ever taste.  Shipped straight to your door.

Made in Texas with premium, gluten-free, low-carb ingredients.  You can indulge without compromise.

Our Commitments

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Sugar & Gluten are Addictive

Ericka, the founder of And I Like It™, grew up in Texas before joining the U.S. Navy. She served for 10 years as a Gunner’s Mate, deploying around the world until health complications forced her to medically retire.

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Healthy Alternative to Sugar

When Ericka began searching for healthier sugar alternatives, she  quickly realized how difficult it was to find ingredients that were truly clean, chemical-free, and safe. With the guidance of her biochemist sister, Ericka learned the science behind how ingredients interact and what to avoid. Then, she got to work.

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Not All Sweeteners Are Equal!

Most sugar substitutes on store shelves are made with cheap ingredients, artificial fillers, or harsh chemicals. That’s what Ericka discovered firsthand. She was reacting to sugar alcohols that weren’t fermented—breaking out in skin bumps, developing gut issues, and feeling miserable after just a few bites.

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From the Founder

Ericka spent months experimenting and testing combinations of all-natural, low glycemic ingredients, determined to create a sweetener that tasted amazing and didn’t trigger the unpleasant side effects common with other sugar substitutes. Many early trials left her with severe allergic reactions, caused by sugar alcohols processed with harsh chemicals.

“I didn’t want a sugar substitute that just worked...I wanted one that felt good to eat.”~ Ericka, Founder of And I Like It™

Eventually, her persistence paid off. The result was FirstRate™—a clean-label sweetener that measures like sugar, tastes great, and doesn’t cause any of the usual issues.

Once you try it, you’ll understand why we say: “And I Like It!”

“I didn’t want a sugar substitute that just worked...I wanted one that felt good to eat.”~ Ericka, Founder of And I Like It™

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